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AUDIENCE & OFFER ALIGNMENT PROGRAMME



Heather Gifford-Jenkins

Founder of Sister Stand Strong Org.




I have an amazing 1:1 programme for experienced female coaches, consultants and experts who are now feeling stuck on how to identify their ideal client type and align them with their offers, so they can clearly articulate what they do best in their messaging (even if they know exactly what they do and how they do it! 😉).

This 4-week private intensive allows you and I to dive deep on clarifying your strongest audience and client type(s), matching them to your strongest offers and repositioning your messaging so it powerfully conveys your uniqueness and how you get them to the outcome they’re looking for.

I work with you individually on the following things:

1) Clearing Confusion & Gaining Clarity:  We start by identifying the missing pieces and misalignment (I ask you a lot of questions about your business, expertise, past client results, offers, outcomes, testimonials, ideal client type etc.) This method of questioning paves the way for greater clarity and alignment and allows us to get faster results.

2)  Matching Your Ideal Client & Best Offer: We then use a unique customer journey timeline process (suitable for B2B and B2C clients) to match challenges and  desired outcomes.  This enables us to align your offers (at the right place and time) with your ideal client type, problems and solutions.

3) Understanding the emotional intelligence of your ideal client:  In this last stage, we take a journey into the psyche of your ideal client using the powerful Customer Persona Method™ (the new 3D/4D version of those old paper-based Customer Avatars).  This provides huge insights into the buying motivations of your ideal client type, uncovering their fears, hopes and dreams (which puts you in a stronger position for creating powerful content, messaging and alignment of offers). 

At the end of this process, we do a quick review to ensure that your marketing and messaging are 100% in alignment with your ideal client type and offer.

The program comprises of personalised power-hours, worksheets, regular assignments, 2-hour interactive customer persona workshop, video and audio training material, and regular progress check-ins and reviews.  You’ll also have unlimited access to me via Messenger, WhatsApp, Email during our time working together.

Hundreds of clients have used this exact alignment process to identify their ideal clients and realign their business and offers to increase client attraction by 30-80% and accelerate call and reach-out volumes (one client even attracted 10 times the number of new customers in just 30 days).

I’ve also personally used this strategy to build a million-pound marketing agency, transition into online coaching with a multiple 6-figure business, as well as building numerous businesses in the service, manufacturing, retail and online sectors (B2B and B2C experience) over the past 25 years.

The programme gets the best results for established and experienced female business owners such as heart-driven business consultants, leadership coaches, health and wellbeing specialists or anyone in the personal development field.

You’ll be great at getting results and already have all the marketing know-how and systems/infrastructures to attract new clients (you just want more of the right ones). You’ll also love this process if you’re looking for a more authentic, connected and less hyper-masculine style of identifying your ideal clients and building your offers.

The investment for this personalised and intensive alignment programme is an investment in the mid to high four figures and a no-brainer when it will get your business moving forwards and you knowing how to attract your exact ideal clients for you offers and business (now or in the future).

If interested, simply send me a DM on Facebook, and I’ll ask you a few questions to ensure that you’re a good fit to get results. If you are, we can begin working together straight away.

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Audience & Offer Alignment Programme



I have an amazing programme for experienced female coaches, consultants and experts who are now feeling stuck on how to identify their ideal client type and align them with their offers, so they can clearly articulate what they do best in their messaging (even if they know exactly what they do and how they do it! 😉).

This 4-week private intensive allows you and I to dive deep on clarifying your strongest audience and client type(s), matching them to your strongest offers and repositioning your messaging so it powerfully conveys your uniqueness and how you get them to the outcome they’re looking for.

I work with you 1:1 on the following things:

1) Clearing Confusion & Gaining Clarity:  We start by identifying the missing pieces and misalignment (I ask you a lot of questions about your business, expertise, past client results, offers, outcomes, testimonials, ideal client type etc.) This method of questioning paves the way for greater clarity and alignment and allows us to get faster results.

2)  Matching Your Ideal Client & Best Offer: We then use a unique customer journey timeline process (suitable for B2B and B2C clients) to match challenges and  desired outcomes.  This enables us to align your offers (at the right place and time) with your ideal client type, problems and solutions.

3) Understanding the emotional intelligence of your ideal client:  In this last stage, we take a journey into the psyche of your ideal client using the powerful Customer Persona Method™ (the new 3D/4D version of those old paper-based Customer Avatars).  This provides huge insights into the buying motivations of your ideal client type, uncovering their fears, hopes and dreams (which puts you in a stronger position for creating powerful content, messaging and alignment of offers). 

At the end of this process, we do a quick review to ensure that your marketing and messaging are 100% in alignment with your ideal client type and offer.

The program comprises of personalised power-hours, worksheets, regular assignments, 2-hour interactive customer persona workshop and regular progress check-ins and reviews.  You’ll also have unlimited access to me via Messenger, WhatsApp, Email during our time working together.

Hundreds of clients have used this exact alignment process to identify their ideal clients and realign their business and offers to increase client attraction by 30-80% and accelerate call and reach-out volumes (one client even attracted 10 times the number of new customers in just 30 days).

I’ve also personally used this strategy to build a million-pound marketing agency, transition into online coaching with a multiple 6-figure business, as well as building numerous businesses in the service, manufacturing, retail and online sectors (B2B and B2C experience) over the past 25 years.

The programme gets the best results for established and experienced female business owners such as heart-driven business consultants, leadership coaches, health and wellbeing specialists or anyone in the personal development field.

You’ll be great at getting results and already have all the marketing know-how and systems/infrastructures to attract new clients (you just want more of the right ones). You’ll also love this process if you’re looking for a more authentic, connected and less hyper-masculine style of identifying your ideal clients and building your offers.

The investment for this personalised and intensive alignment programme is a totally doable investment of mid four figures and a no-brainer when it will get your business moving forwards and you knowing how to attract your exact ideal clients for you offers and business (now or in the future).

If interested, simply send me a DM on Facebook, and I’ll ask you a few questions to ensure that you’re a good fit to get results. If you are, we can begin working together straight away.