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AUDIENCE & OFFER ALIGNMENT PROCESS



Heather Gifford-Jenkins

Founder of Sister Stand Strong Org.




I have an amazing offer that's a great fit for female owners of established businesses who want to 'dial in' their ideal client type so they can fully align them with their offers and marketing, clearly articulating what they do in all their messaging - whether that's organic methods or paid funnels. 

This 4-week intensive allows us to deep-dive on clarifying your strongest audience and client type(s), matching them to your strongest offers and tweaking/repositioning your messaging so it powerfully conveys your uniqueness and how you get them to the outcome they’re looking for, resulting in easy and effortless client enrolments.

I work with you on the following things:

1) Clearing Confusion & Gaining Clarity:  We start by identifying the missing pieces and misalignment (I ask you a lot of questions about your business, expertise, past client results, offers, outcomes, testimonials, ideal client type etc.) This method of questioning paves the way for greater clarity and alignment and allows us to get faster results.

2)  Matching Your Ideal Client & Best Offer: We then use a unique customer journey timeline process (suitable for attracting B2B and B2C clients) to match challenges and  desired outcomes.  This enables us to align your offers (at the right place and time) with your ideal client type, problems and solutions.

3) Understanding the emotional intelligence of your ideal client:  In this last stage, we take a journey into the psyche of your ideal client using the powerful Quantum Persona Marketing Method™ (the new 3D/4D version of those old paper-based Customer Avatars and Demographics).  This provides huge insights into the buying motivations of your ideal client type, uncovering their fears, hopes and dreams (which puts you in a stronger position for creating powerful content, messaging and alignment of your offers). 

At the end of this process, we do a quick review to ensure that your marketing and messaging are 100% in alignment with your ideal client type and offer.

The 4-week program comprises of 2 personalised power-hours, worksheets, regular assignments, a 2-hour interactive customer persona workshop, video and audio training materials, and weekly group progress check-ins and reviews.  You’ll also have unlimited access to me via Messenger, WhatsApp, Email during our time working together as well as being part of an amazing group of like-minded women.

Hundreds of clients have used this exact alignment process to identify their ideal clients and realign their business and offers to increase client attraction by 30-80% and accelerate call and reach-out volumes (one client even attracted 10 times the number of new customers in just 30 days).

I’ve also personally used this strategy to build a million-pound marketing agency, transition into online coaching with a multiple 6-figure business, as well as building numerous businesses in the service, manufacturing, retail and online sectors (B2B and B2C experience) over the past 25 years.

The programme gets the best results for established and experienced female business owners such as coaches and consultants, in a wide variety of industries and sectors, who have already invested in training courses/programmes that teach organic marketing and webinar funnels - but aren't getting the desired results because they're missing this essential clarity piece.

You’ll be great at what you do, have a track record of results and you’ll also love this process if you’re looking for a more authentic, connected and less hyper-masculine style of identifying your ideal clients and building your offers on stronger foundations of focus and clarity.

The investment for this hybrid 1 on 1 and group offer, is low four figures (more than 2k and less than 5k) and a total no-brainer when it comes to dialing in your ideal client type and offer so you can get a return on investment for the organic marketing methods and/or paid sales funnels you already have in your 'back pocket'.

If you’re interested in working with me then I invite you to click on this link HERE and follow my 3-step process for us to get to know each other and see if you're a good candidate to get results from my process.

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Audience & Offer Alignment Programme



I have an amazing offer that's a great fit for female owners of established businesses who want to 'dial in' their ideal client type so they can fully align them with their offers and marketing, clearly articulating what they do in all their messaging - whether that's organic methods or paid funnels. 

This 4-week intensive allows us to deep-dive on clarifying your strongest audience and client type(s), matching them to your strongest offers and tweaking/repositioning your messaging so it powerfully conveys your uniqueness and how you get them to the outcome they’re looking for, resulting in easy and effortless client enrolments.

I work with you on the following things:

1) Clearing Confusion & Gaining Clarity:  We start by identifying the missing pieces and misalignment (I ask you a lot of questions about your business, expertise, past client results, offers, outcomes, testimonials, ideal client type etc.) This method of questioning paves the way for greater clarity and alignment and allows us to get faster results.

2)  Matching Your Ideal Client & Best Offer: We then use a unique customer journey timeline process (suitable for attracting B2B and B2C clients) to match challenges and  desired outcomes.  This enables us to align your offers (at the right place and time) with your ideal client type, problems and solutions.

3) Understanding the emotional intelligence of your ideal client:  In this last stage, we take a journey into the psyche of your ideal client using the powerful Quantum Persona Marketing Method™ (the new 3D/4D version of those old paper-based Customer Avatars and Demographics).  This provides huge insights into the buying motivations of your ideal client type, uncovering their fears, hopes and dreams (which puts you in a stronger position for creating powerful content, messaging and alignment of your offers). 

At the end of this process, we do a quick review to ensure that your marketing and messaging are 100% in alignment with your ideal client type and offer.

The 4-week program comprises of 2 personalised power-hours, worksheets, regular assignments, a 2-hour interactive customer persona workshop, video and audio training materials, and weekly group progress check-ins and reviews.  You’ll also have unlimited access to me via Messenger, WhatsApp, Email during our time working together as well as being part of an amazing group of like-minded women.

Hundreds of clients have used this exact alignment process to identify their ideal clients and realign their business and offers to increase client attraction by 30-80% and accelerate call and reach-out volumes (one client even attracted 10 times the number of new customers in just 30 days).

I’ve also personally used this strategy to build a million-pound marketing agency, transition into online coaching with a multiple 6-figure business, as well as building numerous businesses in the service, manufacturing, retail and online sectors (B2B and B2C experience) over the past 25 years.

The programme gets the best results for established and experienced female business owners such as coaches and consultants, in a wide variety of industries and sectors, who have already invested in training courses/programmes that teach organic marketing and webinar funnels - but aren't getting the desired results because they're missing this essential clarity piece.

You’ll be great at what you do, have a track record of results and you’ll also love this process if you’re looking for a more authentic, connected and less hyper-masculine style of identifying your ideal clients and building your offers on stronger foundations of focus and clarity.

The investment for this hybrid 1 on 1 and group offer, is low four figures (more than 2k and less than 5k) and a total no-brainer when it comes to dialing in your ideal client type and offer so you can get a return on investment for the organic marketing methods and/or paid sales funnels you already have in your 'back pocket'.

If you’re interested in working with me then I invite you to click on this link HERE and follow my 3-step process for us to get to know each other and see if you're a good candidate to get results from my process.